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Getting Weird With Seth Godin
TweetI recently read a powerful book called “We Are All Weird” by best-selling author and marketing legend Seth Godin. Seth wrote this book as a manifesto for marketers around the globe, to commit to...
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A Social Media Lesson from Wonderland
TweetIn 1865, Lewis Carroll released a novel called Alice’s Adventures in Wonderland. It tells the story of a young girl who takes a whimsical, absurd, and frightening journey to another world. In the...
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Are You Winning the Story Wars?
TweetI recently had the chance to interview Jonah Sachs, CEO of Free Range Studios and Author of the book Winning the Story Wars: Why those who tell -and live – the best stories will rule the future....
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The Most Famous Celebrity and Big Brand Social Media Blunders
TweetWe can learn a lot from how celebrities and big brands use social media. We can also learn what “not-to-do” from them as well. Well known celebrities, athletes, and brands are now using social...
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The Four Major Consumer Segments and How to Reach Them
TweetFashionistas, Knights, Techies, and Mamas “oh my!” Don’t be scared. These are the four consumer segments that you are probably misunderstanding, yet are the most likely to engage in your online...
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How Important Is Trust in Social Media?
Tweet“You have to gain people’s trust online” has almost become cliche in the online marketing community. But it’s perhaps the most important thing you can do if you want to have the online presences...
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Are You a Social Media Zombie?
TweetYou don’t have to go to a Halloween party to see a zombie. All you have to do is look around, and look at yourself. That’s right, there is a good chance YOU ARE A ZOMBIE. You may not look like a...
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The Phenomenal Rise of the Second Screen Generation
TweetPeople are still watching TV. Sort of. At least TV has part of our attention. Our mobile phone or iPad has the rest of our attention simultaneously while watching TV. I believe the second screen...
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What Can Your Business Learn From ‘The Great Social Customer Service Race?’
TweetThe following is a guest blog post from Ashley Verrill, a market analyst with Software Advice. “The Great Social Customer Service Race” was to created to evaluate how efficiently the nation’s top...
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Social Media and the Movie Industry: A Love-Hate Relationship [Infographic]
TweetFor several years now, online piracy has been an ongoing issue; particularly with the film industry. In fact, the annual sale of movie tickets has always been on a downward trend. But why is it...
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New Law Prohibits Employers from Accessing Personal Social Media Accounts of...
TweetIt’s official! Effective January 1, California and Illinois based employers are no longer allowed to ask for their job seekers and employees’ usernames and passwords to their own social media...
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Canadian Astronaut is Now a Social Media Superstar
Tweet Col. Chris Hadfield in Space A few weeks ago, Chris Hadfield’s name was not so well known, even in his native Canada. The 53-year-old may have been the country’s most experienced astronaut, the...
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Slow and Steady Wins the Race
TweetSocial media success does not happen overnight, and that is always worth remembering. Just like in real life, relationships and bonds between you and your customers can take a long time to build....
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What is Social Media Anyway? Maybe the simplest, cutest definition ever [VIDEO]
What is social media? Maybe the best definition could come from kids. They say the darndest things. What is social media, anyway? from Lithium on Vimeo. In this video, kids were asked “What is social...
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How to Boost Your Personal Brand With Social Media
Sales professionals who have personally branded themselves have the competitive advantage in today’s marketplace. Now it’s your turn. What is a personal brand? A personal brand is the good feeling you...
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5 Things You Should Never Do On Pinterest
Still trying to figure out how to use Pinterest for business? The fact that Pinterest has 48.7 million users means that it has acquired massive growth since its launch in 2010. I am not surprised – the...
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The 21.5 Unbreakable Laws of Selling (and Inbound Marketing?)
Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling Every once in a while a book is written that can completely change the game on how business is done. Jeffrey Gitomer’s new book is that game changer....
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How A Social Community Page Can Help Recover From Disaster
You have probably heard the news about the super typhoon Haiyan and how it has devastated thousands of people in the Philippines. Homes were shattered, lives have been taken and until now, survivors...
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Why You Can’t Afford To Ignore Twitter Lists
Do you use Twitter Lists? If you aren’t familiar with it yet, a Twitter List is a cool Twitter feature focused on getting people and their tweets into a group so you can see them all in just one...
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